I’ve been amazed to read several articles, including some written by senior practitioners within the marketing industry, claiming that JD Wetherspoon’s recent decision to leave social media somehow demonstrates ‘brand leadership.’ What it actually represents is the failure of JD Wetherspoon’s senior management team to grasp the reach and power of the major social media networks, and the sea-change in human behaviour accompanying it.
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A successful marketing project always starts with a thorough brief, and websites are no exception. For the majority of businesses, your website is your most important marketing asset and is often pivotal in forming your customers’ first impressions.
Ensuring that the technical elements – easy to use navigation, fast page loading speeds and a good user experience across all devices – are in place is crucial in creating a website that converts customers. A great brief will help you to select a website developer or agency who can work alongside you as a partner in your digital marketing activities, and to advise you on the technical as well as aesthetic requirements of your build.
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