There’s a curious kind of satisfaction that comes with being truly productive. It’s not about being busy for the sake of it, or ticking endless tasks off a list – it’s about momentum, focus, and living intentionally. Productivity is a mindset, not just a method. And when you get it right, it transforms how you…
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Supercharge your personal communication skills
Strong personal communication skills are the secret superpower of successful people. Whether you’re leading a team, influencing change, or simply trying to connect better with others, mastering how you communicate can radically transform your personal and professional relationships. It’s not about becoming someone you’re not – quite the opposite, actually. The best communicators are those…
How to do an organisational redesign: A guide for business transformation
An organisational redesign can seem like a daunting task, but when approached in a structured and thoughtful way, it becomes an opportunity to unlock growth and efficiency within your business. Whether you’re looking to improve communication, streamline processes, or ensure your organisation is better equipped to meet future challenges, a well-executed redesign can set the…
Developing the skills to lead business transformation
Embarking on a business transformation journey, whether it’s an organisational redesign, a major IT implementation, or a shift in corporate strategy, is no small feat. It requires a clear vision and most importantly the soft skills of leadership. The leaders of today must be equipped to drive change, empower teams, and ensure that transformation projects…
Using data to put a rocket under your marketing campaign performance
We’ve all heard the old adage: what gets measured gets managed. But when it comes to marketing, I’d go one step further—what gets measured gets momentum. Because if you’re not using your data to tweak, test, and supercharge your campaigns, then you’re leaving reach, revenue, and relevance on the table. And who wants to do…
Why JD Wetherspoon is wrong to call time on its social media marketing
I’ve been amazed to read several articles, including some written by senior practitioners within the marketing industry, claiming that JD Wetherspoon’s recent decision to leave social media somehow demonstrates ‘brand leadership.’ What it actually represents is the failure of JD Wetherspoon’s senior management team to grasp the reach and power of the major social media networks, and the sea-change in human behaviour accompanying it.
How to write a website brief
A successful marketing project always starts with a thorough brief, and websites are no exception. For the majority of businesses, your website is your most important marketing asset and is often pivotal in forming your customers’ first impressions.
The Ten Laws of Twitter
Understanding how Twitter works is essential for anyone who wants to promote their business, event, group or themselves. Here are my top ten essentials – the ten laws – that I think that you need to know about Twitter.
Do you really want to advertise your marketing agency in a blog about Pomegranates?
Search advertising can be a great way to develop new leads for your business, putting your website in front of people actively looking for your product. However, poorly constructed, untargetted ads can haemorrhage away your budget and significantly reduce your return on investment. Here are three ways to boost the performance of your Google Adwords campaigns.
My response to the consultation on Moseley’s Strategic Planning Document
Birmingham City Council recently produced a draft strategic planning document relating to land use in Moseley, and set up a consultation exercise for it. Here’s my response (also sent to BCC) to the question: “Do you have any comment on the vision set out in the draft SPD?”
Services
I am a CIM-qualified freelance marketing consultant based in Birmingham, UK. I work with SMEs across the West Midlands region, helping with marketing strategy, planning and implementation. If you would like advice on marketing your business please get in touch for a no-obligation consultation.