On several occasions I have seen well-meaning non-PR practitioners issue their own press releases, only to be puzzled when no coverage results. Often the answer is that the writer hasn’t been able to apply the “so what?” test to their own work, in order to create a story that stands out from the hundreds that a journalist will typically receive each week.
The blog:
The art of good listening
It is often said that we have two ears and one mouth because we should use them in that proportion. Listening is certainly overlooked in the art of good communication. Lots of people go on presentation skills training – yet I have never met anyone who has attended listening skills training.
Should social media be allowed at work?
Social networking builds a range of skills that are good for both the employee and workplace. It exposes the user to new ideas; promotes cultural awareness; facilitates work/life balance and even just provides distraction, which can be useful in creating the breaks needed to maintain productivity when completing long tasks.
Services
I am a CIM-qualified freelance marketing consultant based in Birmingham, UK. I work with SMEs across the West Midlands region, helping with marketing strategy, planning and implementation. If you would like advice on marketing your business please get in touch for a no-obligation consultation.