I am a CIM-qualified freelance marketing consultant based in Birmingham, UK. I work with SMEs across the West Midlands region, helping with marketing strategy, planning and implementation.
I can research and prepare a marketing strategy for your business, advising on the most cost-effective ways of boosting customer loyalty and acquisition. I have experience across the marketing mix, including implementing PR and advertising campaigns, delivering new websites and marketing materials and running events, so I can recommend the best techniques to use to reach your market.
I begin work with the end in mind – by considering your company’s strategic aims and goals, and creating an approach that will deliver against your company’s bottom line. I use evidence-based research where possible to ensure that your marketing plan fits with your customers’ buying process, and use measurable techniques to track and evaluate progress.
All marketing should now be digital marketing – even your offline collateral should be integrated with your online presence. Your website is your shop window and is your company’s first spokesperson, accessible 24/7 – what does it say about your brand? I can recommend strategies to improve the visibility of your site to the customers searching for you, including content marketing, pay per click advertising and link building. I can ensure that your website is optimized for modern users, including advising on the implementation of responsive websites and developing a social media strategy to drive traffic to your site.
Need help in resourcing your marketing function? I have experience in building successful marketing teams, including preparing job descriptions and interviewing marketing and communications professionals. I can also make recommendations on which areas of the marketing mix you should be investing in, and where best to spend your marketing budget to generate maximum return on investment. I can work with your business to independently assess and review your marketing function and help with decisions including where to recruit in-house and where to outsource.
If you would like advice on marketing your business please get in touch for a no-obligation consultation.